by Mike Masnick
Wed, Jan 19th 2011 6:12am
Zynga is really building up quite a reputation as a trademark bully lately. The company, which also has a reputation for copying everyone else, got into a legal fight last year after it copied the name of its game Mafia Wars, from another company who had that. The two companies had come to an agreement earlier, which Zynga simply decided to ignore. And now it's stretching its trademark bullying in more ridiculous ways, claiming that no one else can append "ville" to any social media game. It sent a cease & desist to the company that runs Blingville (which has had the domain for many years). Eric Goldman alerts us to the news that the company behind Blingville, has hit back by filing a lawsuit against Zynga (full filing embedded below) asking the court to declare that Blingville doesn't infringe on any Zynga trademark. What I really don't understand is why Zynga is acting this way. It has no reason to be a trademark bully, and doing so only makes the company look petty.
If you liked this post, you may also be interested in...
- Pokemon Company Shuts Down Pokemon PAX Party Because Fun Is A Tool Of Team Rocket
- Drunken Monarchy Fight: King Of Beers V. Queen Of Beers In Trademark Tussle
- MLB Drops Trademark Opposition Against WalletHub For 'W' Logo After WalletHub Bows At The MLB Altar
- Zynga's Founder Asks Obama To Pardon Snowden
- Zynga Thinks You Might Confuse Having Casual Sex With Playing A Scrabble Knockoff, Because It's 'With Friends'