by Mike Masnick
Fri, Jan 14th 2011 1:23pm
We were pretty surprised when Redbox caved in to the Hollywood studios, and agreed to annoy its customers with a ridiculous 28-day delay. We had many commenters say that people wouldn't care and it wasn't much of a big deal. However, the company is now admitting that the 28-day delay resulted in much lower holiday rentals than it had expected. Meanwhile, the only studio that has publicly released information about how its experiments with the 28-day delay went, Paramount, has said that such delays are bad for business, as it doesn't increase sales of DVDs, and that allowing Redbox to rent movies sooner actually helped the studio (and Redbox) make more money. So why do we still have those delays?
If you liked this post, you may also be interested in...
- FBI Tells Me It Will Take 475 Days For It To Get Around To Responding To My FOIA Request
- Viacom Once Sued YouTube For A Billion Dollars; Now It's Just Released Over 100 Movies For Free On YouTube
- Bobby Jindal Announces Violent Games/Movies To Blame For All Those Mass Shootings
- Paramount Pictures Goes After The Codfather Fish Shop Over A Fish That Looks Like Marlon Brando
- Leonard Nimoy's Son Needs To Crowdfund Money For Spock Documentary... To License Photos And Videos