by Mike Masnick
Fri, Jan 14th 2011 1:23pm
We were pretty surprised when Redbox caved in to the Hollywood studios, and agreed to annoy its customers with a ridiculous 28-day delay. We had many commenters say that people wouldn't care and it wasn't much of a big deal. However, the company is now admitting that the 28-day delay resulted in much lower holiday rentals than it had expected. Meanwhile, the only studio that has publicly released information about how its experiments with the 28-day delay went, Paramount, has said that such delays are bad for business, as it doesn't increase sales of DVDs, and that allowing Redbox to rent movies sooner actually helped the studio (and Redbox) make more money. So why do we still have those delays?
If you liked this post, you may also be interested in...
- Theater Sues State Police For Using State Liquor Laws To Walk All Over The First Amendment
- Once Again, Piracy Is Destroying The Movie Industry... To Ever More Records At The Box Office
- CBS Sues Over Star Trek Fan Film Because It Sounds Like It's Going To Be Pretty Good
- FBI Tells Me It Will Take 475 Days For It To Get Around To Responding To My FOIA Request
- Paramount Pictures Goes After The Codfather Fish Shop Over A Fish That Looks Like Marlon Brando