by Mike Masnick
Fri, Jan 14th 2011 1:23pm
We were pretty surprised when Redbox caved in to the Hollywood studios, and agreed to annoy its customers with a ridiculous 28-day delay. We had many commenters say that people wouldn't care and it wasn't much of a big deal. However, the company is now admitting that the 28-day delay resulted in much lower holiday rentals than it had expected. Meanwhile, the only studio that has publicly released information about how its experiments with the 28-day delay went, Paramount, has said that such delays are bad for business, as it doesn't increase sales of DVDs, and that allowing Redbox to rent movies sooner actually helped the studio (and Redbox) make more money. So why do we still have those delays?
If you liked this post, you may also be interested in...
- Russian Culture Minister Claims Netflix A U.S. Mind Control Effort
- MPAA Boss: Actually Being Good To Consumers Would Be Horrible For Hollywood
- As CBS/Paramount Continue Lawsuit Over Fan Film, It Releases Ridiculous & Impossible 'Fan Film Guidelines'
- Techdirt Podcast Episode 78: What's Next For Online Video?
- Star Trek Fan Film Axanar Lawyers Tell Court About JJ Abrams Claims Of Paramount Dropping Suit, Express Confusion