Legal Issues

by Mike Masnick


Filed Under:
dating, fakes, profiles

Companies:
match.com



Match.com Sued Over Dead/Fake Profiles

from the you-only-need-to-find-one dept

Last year, dating site Match.com threatened some rivals, saying that the numbers they put out concerning marketing probably couldn't be supported, and ordering them to cease and desist with misleading claims. Of course, all that really did was make a lot of people turn around and look more closely at Match.com's own claims, which seemed only fair. I have no idea if this latest story is a result of some of that scrutiny, but a class action lawsuit has been filed against Match.com by users of the service who claimed that the company was quite misleading with its own stats. Of specific concern is the actual number of users touted by Match, who (the plaintiffs claim) leaves "dead" accounts on the system just so it can boost its numbers. Also, there are claims that many of the profiles are fakes, using images of porn actresses, models, or people from other dating sites (though, if accurate, this could just be the work of spammers, rather than Match itself). Separately, there are claims that just as accounts are about to expire, members get a notice that someone wants to contact them -- but they have to renew their subscription to respond. Except, when they do renew, it turns out that the person who wanted to contact them has disappeared. All that does seem a bit sneaky, if true.

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  1. identicon
    biptu, 28 Nov 2011 @ 7:33pm

    fake profiles

    Yeah this stuff needs to stop! Free sights like POF.com and OKCupid.com dont do things like that. I stopped paying for dating sight along time ago. Singlesnet.com , for some reason is packed with scammers. where as IHookup.com, and speeddate.com are packed with "Yahoo whores" as someone stated.lol. Then there are just the plain nasty ones like amaturematch.com and xxdatebook.com that are packed with with everything, mainly obvious profiles that are generated for the sole reason to lure you to pay for subscriptions. Even sights like AreYouInterested.com send fake emails. Wonder what FaceBook thinks of that. Then they are sights like zoosk, who recently started charging for emails etc, and actually have the gull to respond for the member your sending a flirt too. Im starting to wonder if its not easier to just go the bars and blow 100 bucks or more, just to at least get honest rejections...

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