Legal Issues

by Mike Masnick


Filed Under:
dating, fakes, profiles

Companies:
match.com



Match.com Sued Over Dead/Fake Profiles

from the you-only-need-to-find-one dept

Last year, dating site Match.com threatened some rivals, saying that the numbers they put out concerning marketing probably couldn't be supported, and ordering them to cease and desist with misleading claims. Of course, all that really did was make a lot of people turn around and look more closely at Match.com's own claims, which seemed only fair. I have no idea if this latest story is a result of some of that scrutiny, but a class action lawsuit has been filed against Match.com by users of the service who claimed that the company was quite misleading with its own stats. Of specific concern is the actual number of users touted by Match, who (the plaintiffs claim) leaves "dead" accounts on the system just so it can boost its numbers. Also, there are claims that many of the profiles are fakes, using images of porn actresses, models, or people from other dating sites (though, if accurate, this could just be the work of spammers, rather than Match itself). Separately, there are claims that just as accounts are about to expire, members get a notice that someone wants to contact them -- but they have to renew their subscription to respond. Except, when they do renew, it turns out that the person who wanted to contact them has disappeared. All that does seem a bit sneaky, if true.

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  1. identicon
    gene, 4 May 2016 @ 8:16am

    e harmony , a real "dead " person they keep on

    i met my girlfriend on e harmony in 2009, she said she only met me there and did not renew and yet her profile is still on e harmony now when i sign on in 2016.

    the reason i am back is because she Died , Oc 26,2015.

    http://www.eharmony.com/member/matchprofile/match/1587563954

    this is a very clear example of a real dead person who they have on profile and who should not have been there for 7 years, but who is actually dead. i would want to know how to make this public or add to a suit that says this is a wrong practice.
    gg

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