Legal Issues

by Mike Masnick

Filed Under:
dating, fakes, profiles

Companies: Sued Over Dead/Fake Profiles

from the you-only-need-to-find-one dept

Last year, dating site threatened some rivals, saying that the numbers they put out concerning marketing probably couldn't be supported, and ordering them to cease and desist with misleading claims. Of course, all that really did was make a lot of people turn around and look more closely at's own claims, which seemed only fair. I have no idea if this latest story is a result of some of that scrutiny, but a class action lawsuit has been filed against by users of the service who claimed that the company was quite misleading with its own stats. Of specific concern is the actual number of users touted by Match, who (the plaintiffs claim) leaves "dead" accounts on the system just so it can boost its numbers. Also, there are claims that many of the profiles are fakes, using images of porn actresses, models, or people from other dating sites (though, if accurate, this could just be the work of spammers, rather than Match itself). Separately, there are claims that just as accounts are about to expire, members get a notice that someone wants to contact them -- but they have to renew their subscription to respond. Except, when they do renew, it turns out that the person who wanted to contact them has disappeared. All that does seem a bit sneaky, if true.

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  1. identicon
    Mary, 26 Jan 2011 @ 1:17am

    Dating sites...waste of my time, emotion and money. Regret!

    I joined one paid Christian dating site (, one 'free' one (, and two general ones ( and I had hoped to meet friends and possibly like-minded dating opportunities on at least one of them. The result? Zilch. I got scammer after scammer after scammer, winks from profiles I knew darn well were fake because of the model-perfect pictures, and ogled and emailed by guys that I had virtually nothing in common with. It's as if these sites totally ignore your preferences and send people waaaay older, waaaaay more out of your area of interest, and waaaaay not likeminded in terms of things like children, religion and politics. I got tons of winks and pushy IM attempts, but no one I was interested in even said boo back? I don't mean to brag, but I'm a catch and men notice me...I just can't find one that attracts me back so I thought I'd give online dating a try. Not one date out of hundreds and hundreds of views, received winks and even a few smiles and hello's of my own? So to me these sites are bogus. I regret being naive enough to think that these sites really understood how hard it is for quality singles to find quality singles, and that we have emotions that get jerked around hard by their statistic-padding and fake profile-allowing tactics. I'm not just frustrated, I'm angry. I'm a smart cookie, but was vulnerable enough and hopeful enough that I just got flat-out duped. It hasn't made my post-divorce life any easier emotionally.

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