Irony Alert: NYC's Anti-Piracy Propaganda Campaign Using 'Free' YouTube

from the free-free-free dept

A few weeks back, we wrote about the anti-piracy propaganda campaign that NYC has been running, paid for by taxpayer dollars, which spreads typical MPAA FUD, and concludes with the line: "There's no such thing as a free movie." However, in looking over the campaign, I just realized that the videos are hosted on YouTube... for free. In other words, while NYC and its Hollywood friends are claiming that if you get something for free, it must be illegal, they're making use of free online services themselves. Without YouTube, they'd have to pay for the hosting, bandwidth, streaming software, etc. themselves. But this way, they get it for free.

Now, it's absolutely true that YouTube could monetize the videos with ads (though, I don't see any on that video right now), but that sort of reinforces the point. There are all sorts of business models that allow you to offer something for "free" to the end user, but are monetized elsewhere. YouTube does exactly that. It offers what would otherwise be quite expensive (hosting, bandwidth, streaming software, etc.) and gives it all away for free, and has built a whole business around that. There's nothing saying that the movie industry can't do the same thing. Rather than falsely stating that there's no such thing as a "free" (to the consumer) movie, there are certainly plenty of ways that the movie industry could monetize movies that were offered free to consumers. It's just that the legacy players choose not to. And then complain. And get politicians to waste taxpayer money...

Filed Under: anti-piracy, business models, free, hosting, nyc, propaganda
Companies: youtube


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  1. identicon
    Anonymous Coward, 16 Jan 2011 @ 6:23am

    Re:

    It's FUD because rather than discussing the message, it's mocking the methods of getting the message out. It's laughing at the guy with the important message because he isn't dressed cool, or ignoring something important because the person delivering the message as a lisp. It is an attempt to make the presenter of the message look bad, uncool, someone you should fear or dislike. It is an attempt to make you unsure about their message because they are "hypocrites". It is made you make you doubt the content of the message, becuase the presentation isn't right.

    FUD.

    Put more simply, "don't pay attention to the message from that man, he is a jerk".

    FUD.

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