Irony Alert: NYC's Anti-Piracy Propaganda Campaign Using 'Free' YouTube

from the free-free-free dept

A few weeks back, we wrote about the anti-piracy propaganda campaign that NYC has been running, paid for by taxpayer dollars, which spreads typical MPAA FUD, and concludes with the line: "There's no such thing as a free movie." However, in looking over the campaign, I just realized that the videos are hosted on YouTube... for free. In other words, while NYC and its Hollywood friends are claiming that if you get something for free, it must be illegal, they're making use of free online services themselves. Without YouTube, they'd have to pay for the hosting, bandwidth, streaming software, etc. themselves. But this way, they get it for free.

Now, it's absolutely true that YouTube could monetize the videos with ads (though, I don't see any on that video right now), but that sort of reinforces the point. There are all sorts of business models that allow you to offer something for "free" to the end user, but are monetized elsewhere. YouTube does exactly that. It offers what would otherwise be quite expensive (hosting, bandwidth, streaming software, etc.) and gives it all away for free, and has built a whole business around that. There's nothing saying that the movie industry can't do the same thing. Rather than falsely stating that there's no such thing as a "free" (to the consumer) movie, there are certainly plenty of ways that the movie industry could monetize movies that were offered free to consumers. It's just that the legacy players choose not to. And then complain. And get politicians to waste taxpayer money...

Filed Under: anti-piracy, business models, free, hosting, nyc, propaganda
Companies: youtube


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    RD, 14 Jan 2011 @ 6:32pm

    Re: Re: Re: Ripe for satire.

    "Yes, but we won't let you. Instead we're going to fire this woman if you don't buy a DVD for $14.99"

    Marcus - BEST G-D analogy of this problem EVER. "We wont let you" seems to be the entire business plan for the MPAA and RIAA. "You get what WE say, and nothing more!" Until this attitude changes, they cant expect people to allow ALL of human culture and arts to be locked away behind big corporate/monopoly interests and never seen/shared/enjoyed.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Shop Now: Copying Is Not Theft
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.