Trademark

by Mike Masnick


Filed Under:
australia, trademark

Companies:
groupon



How Trademark Law Is Supposed To Work: Groupon Sues Australian Clone That Tried To Squat Groupon Name

from the likelihood-of-confusion dept

While we've talked a lot about abusive trademark lawsuits that are more about attacking competitors or hindering speech, the core concept (which has since been significantly stretched) still does make some sense: it works as a form of consumer protection, to stop consumers from being fooled into believing, say, that Bob's Cola, is really Coca Cola -- a well known brand that they trust. When I saw a headline that Groupon had filed a lawsuit against a clone, I was worried that it would be an attack on a competitor (of which there are many). However, it appears that Groupon is still leaving most of the many, many clones out there alone. It's filed this particular lawsuit against Scoopon because the company tried to swipe the Groupon name in Australia. Not only did it register Groupon.com.au, it also registered its company name as Groupon Pty Limited and applied for the trademark on Groupon in Australia. That seems like a clear case of a company trying to confuse the public into believing it's the original Groupon, and a perfectly reasonable situation for using trademark law.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Discount Sex Toys Online, 5 Sep 2012 @ 7:07pm

    Discount Sex Toys Online

    Wow great write up keep it up

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Show Now: Takedown
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.