Company That Makes Wristbands With Holograms Forced To Admit That Their Scientific Claims Are Bunk

from the truth-in-advertising dept

If you’ve seen those hologram-adorned wristbands advertised that are supposed to give you “balance” or some other such nonsense, you probably were smart enough to know that they were the modern equivalent of snake oil. However, for the gullible folks who believed in the claims of the manufacturer, Australian officials have forced the company to admit publicly that there’s no scientific basis for their claims about the properties of the wristbands, and that the company “engaged in misleading conduct.” What amazes me is that anyone believes the claims in the first place. The idea that a bracelet with a hologram improves your balance, enhances muscle response and increases stamina and flexibility just seems so obviously ridiculous. Even if you believed it might work via a sort of placebo effect, you’d have been better off believing in the magic powers of a basic rubberband and wearing that on your wrist. Nice to see regulators (in Australia, at least) forcing the company to admit that its product claims were based on nothing but a desire to sell cheap bracelets at a tremendous markup.

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Companies: powerbalance

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Comments on “Company That Makes Wristbands With Holograms Forced To Admit That Their Scientific Claims Are Bunk”

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50 Comments
Gabriel Tane (profile) says:

Don't you just know...

From their statement: “If you feel you have been misled by our promotions, we wish to unreservedly apologise[sic] and offer a full refund.”
There will still be people who swear that these things actually work and will continue to wear them and defend them. I’m waiting to overhear a conversation around my office on how one of these snake-bands change their life!!!

Damn you P T Barnum.

John Doe says:

Sounds like the copper bracelets everyone use to wear

Remember the fad of the copper bracelet? I never understood how that was supposed to work since they were coated so they wouldn’t turn your wrist green. Could have been any metal at that point so why would copper have any benefit? But people are always looking for the fountain of youth in a bottle rather than admit diet and exercise are the only way to being fit and healthy.

Anonymous Coward says:

Don't you just know...

The placebo effect is a real thing.

If the person believes it, they may actually be healthier. My father in law has some magnet belt he wears. He’s in constant back pain without it.

I know it doesn’t work, but I don’t want to argue with him. It actually improves his quality of life.

When you are desperate for help, and something seems to work, you know how you feel. Just because it’s completely in your head doesn’t make the experience less real.

Miles (profile) says:

I can't resist!

“What amazes me is that anyone believes the claims in the first place.”
I’m amazed you’re amazed given the number of years TechDirt’s been dishing out the dirt.

“Only two things are infinite, the universe and human stupidity, and I’m not sure about the former.”-Albert Einstein

I know people claim he’s a genius because of his knowledge in Physics, but I tend to think it’s because of this infamous quote.

Snake Oil Salesman says:

Snake Oil

Sorry to correct you mike, long time lurker but your comparison with snake oil is incorrect.

In Actuality Snake oil has been proven to have pain relieving properties when used with its original intent, to be rubbed onto skin at the point of joint pain.

Early western Pharma companies trying to sell patented medicines led a campaign to discredit snake oil, so that people would purchase their much more expensive medicines.

Wikipedia has more information.

Therefore if they were the equivalent of modern day snake oil they actually do what they say, its just Pharma companies are discrediting them. This I doubt.

Marcus Carab (profile) says:

Snake Oil

Thanks for bringing this up – I forget where it was that I first learned it, but it’s a fun fact. It was the days of ridiculous (and dangerous) tonics cooked up by western hawkers in their bathtubs, full of alcohol and cocaine and iffy extracts, when the Chinese snake oil hit the market. Though no miracle cure, it does have positive effects and its chock full of stuff that’s good for you. The derogatory term “snake oil salesman” is, as you say, the result of a widespread campaign on behalf of the true hucksters.

Nonetheless, today the term “snake oil” has become (incorrectly or otherwise) synonymous with a sham cure.

Anonymous Coward says:

The funniest part I took from this post is that TD over estimates the intelligence of the general public. It is easy when you life surrounded by well off people, university graduates, and high flying business people to forget that the average slob (aka, the consumer) isn’t exactly as sharp as the top 10% you typically deal with.

It is why spam mail still generates reasonable rates of return on investment, and why these guys can sell millions of these things. There are more than enough people out there, functional in society, who are suckers for this sort of thing.

Perhaps you need to spend some time in the real world, outside of the small circle of friends, and get some real world perspective. No, that doesn’t mean taking a trip to Europe and staying in a 5 star hotel and speaking at a new music conference.

Anonymous Coward says:

Re:

But.. But.. my favorite sports stars all wear them and talk about how great they are. I put it on and I turn into Micheal Jordan.

Its that same stupidity that causes people to buy things like insider badges and crystal balls. Didn’t you know that buying an insider badge makes you a more insightful techdirt reader? Easy way to buy your way to credibility, slap on the insider badge an you are an instant genius.

Marcus Carab (profile) says:

Re:

Its that same stupidity that causes people to buy things like insider badges and crystal balls.

Wait, you mean my insider badge isn’t curing my sciatica? Mike Masnick the charlatan snake-oil peddler lied to me about its miraculous healing qualities! I specifically remember when he launched the RtB offerings, it said right there: “$5 – Insider Badge – cures all diseases and makes you smarter”. I took that at face value, and boy do I have egg on my face now! Thanks for enlightening us AC: you’ve done the community a huge favour and exposed our insider badges as the sham that they are, no better than faith healing, homeopathy or Flowbees.

interval (profile) says:

Woah, huge suprise for everyone, I'm sure

Any product pitch that employs an odd “balancing” demonstration should be scrutinized. I don’t know what was going on in other parts of the world where these bracelets were pitched but here in the states a 30 second spot featured a huckster demonstrating some kind of corrective balancing that could be gotten by wearing the wrist bands. I guess there was a crying need for the hundreds of thousands of people across the world who were losing their balance (?)

I have no medical knowledge whatsoever (I’m in IT) but even I could smell this scam coming. Of course you can’t discount the people who may have been thinking ahead to join in on the massive class action this thing would surely generate. But then again I don’t have THAT much faith in people.

pr (profile) says:

Re:

My shark-repellent anklets are three easy payments of $39.95 and they’re 100% effective! If you get your legs eaten off we’ll give you your money back! And if you call now I’ll double the order at no extra charge.**

But seriously, folks, at what point do we stop trying to protect stupid people from themselves? I get mad when I see stupid scams like this one, but is it because I really care about the poor stupid people, or am I just envious because I didn’t think of it (and have enough gumption to execute it) first?

* Sole recourse is refund of the price paid, less shipping and handling.
** You just pay shipping and handling of three easy payments of $39.95 per extra unit shipped.

roughryders2407 says:

Don't you just know...

I can personally attest to the power of the placebo effect. I played baseball for years as a catcher and I wore Phiten wristbands and necklaces claiming a similar effect as the Power Balance bracelets. I had arm pain to a point of taking 10-12 ibuprofen before a double-header. Wearing the Phiten merchandise helped to reduce my arm pain to me only having to take 3-4 ibuprofen. As well as pain, stiffness and soreness decreased due to the placebo effect. Pain is a psychological feeling and something that psychologically is meant to reduce pain will work.

roughriders24 says:

PLACEBO EFFECT

I can personally attest to the power of the placebo effect. I played baseball for years as a catcher and I wore Phiten wristbands and necklaces claiming a similar effect as the Power Balance bracelets. I had arm pain to a point of taking 10-12 ibuprofen before a double-header. Wearing the Phiten merchandise helped to reduce my arm pain to me only having to take 3-4 ibuprofen. As well as pain, stiffness and soreness decreased due to the placebo effect. Pain is a psychological feeling and something that psychologically is meant to reduce pain will work.

Gabriel Tane (profile) says:

Snake Oil

Actually, I do prefer the “Jan Kees” origin theory on yankee:

Most linguists look to Dutch sources, noting the extensive interaction between the colonial Dutch in New Netherland (now largely New York state, New Jersey, and much of Delaware) and the colonial English in Massachusetts, Connecticut, and Rhode Island. The Dutch given names “Jan” and “Kees” were and still are common, and the two sometimes are combined into a single name, “Jan-Kees”. The word “Yankee” is a variation that could have referred to English settlers moving into previously Dutch areas.[4]

Michael Quinion and Patrick Hanks argue[6] that the term refers to the Dutch nickname and surname Janneke (from “Jan” and the diminutive “-eke”, meaning “Little John” or Johnny in Dutch), Anglicized to Yankee (the Dutch “J” is pronounced as a “Y” in English) and “used as a nickname for a Dutch-speaking American in colonial times”. By extension, the term could have grown to include non-Dutch colonists as well.

H. L. Mencken[7] explained the derogatory term “John Cheese” was often applied to the early Dutch colonists, who were famous for their cheeses. An example would be a British soldier commenting on a Dutch man “Here comes a John Cheese”. The Dutch translation of John Cheese is “Jan Kaas”, with the “J” sounding like “Y” in English; the two words thus would sound somewhat like “Yahn-kees” and could have given birth to the present term.

http://en.wikipedia.org/wiki/Yankee

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