by Mike Masnick
Wed, Jan 5th 2011 5:15am
If you've seen those hologram-adorned wristbands advertised that are supposed to give you "balance" or some other such nonsense, you probably were smart enough to know that they were the modern equivalent of snake oil. However, for the gullible folks who believed in the claims of the manufacturer, Australian officials have forced the company to admit publicly that there's no scientific basis for their claims about the properties of the wristbands, and that the company "engaged in misleading conduct." What amazes me is that anyone believes the claims in the first place. The idea that a bracelet with a hologram improves your balance, enhances muscle response and increases stamina and flexibility just seems so obviously ridiculous. Even if you believed it might work via a sort of placebo effect, you'd have been better off believing in the magic powers of a basic rubberband and wearing that on your wrist. Nice to see regulators (in Australia, at least) forcing the company to admit that its product claims were based on nothing but a desire to sell cheap bracelets at a tremendous markup.
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