As Predicted: iPad Magazine Subscriber Numbers Plummeting
from the gee,-who-woulda-thunk-it dept
Even so, it's still surprising to see just how dramatic the dropoff has been -- especially in a platform that is apparently still selling like hotcakes. Wired Magazine, which initially appeared to drink the Kool-Aid big time on using iPad apps, now sees less than a quarter the number of buyers that it had when it put out its first iPad issue. Vanity Fair, Glamour, GQ and some others have all seen big declines.
Hopefully this will kill off the dream of just recreating magazines for the iPad, and content providers can focus on creating tools that are actually useful, rather than just on replicating the structure of a magazine in a digital format.