by Mike Masnick
Tue, Dec 21st 2010 7:46am
Ross Pruden points us to a neat little graphic that Mediaweek put together, highlighting all of News Corps.' internet failures over the years (pdf) as it gets ready to launch its iPad only publication called The Daily. If you look at the image (or click it to go to the original Mediaweek pdf), you begin to sense a pattern:
The downfall in almost every case is about Murdoch focusing on using the internet as mainly a broadcast medium, rather than a communications medium. Delphi was all about community... and then News Corp. tried to turn it into a place to sell his magazines and newspapers. Fox Interactive was all about pushing content, and had little community. MySpace, of all things, which was really about community from the beginning, has completely faltered under News Corps' control, because they tried to focus on using it to sell music and stopped investing in any sort of real community features -- as services like Facebook and Twitter totally leapfrogged them on that front. It's the same story over and over again, and given that The Daily is so focused on platform, rather than users, it seems likely to be a repeat of the same mistake all over again.
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