'Her Morning Elegance' Artists Create Elegant Reason To Buy
from the use-the-unlimited-resource-to-sell-the-limited-resource dept
In 2009, Oren Lavie shared this beautiful stop-motion animated video for his song Her Morning Elegance:
So far it's been viewed over 16 million times on Youtube. How does an artist convert all of that popularity into cash? In this case, by offering a limited edition of ONE print of every single frame of the movie, signed and numbered, for sale. According to the gallery website, 335 prints have sold so far, leaving 1761 available out of 2096 total. The earlier a collector buys a print, the wider the choice of images are available to them. From the site:
Her Morning Elegance music video has become a Pop Culture phenomena and the most successful stop motion video ever, nominated for the 52nd Grammy Awards.
It was assembled from 2096 still photographs that were shot and sequenced to create the sense of movement.
After going from stills to motion the artists have decided to break the video down into its original photographs, printed in physical form and exhibited in galleries worldwide. Today you can own one of these prints and have a fraction of the video itself in your home.
These single edition signed and numbered photographs are offered directly by the artists. We invite you to visit to the gallery and choose your favorite.
Like the video, this model is elegant in its simplicity. Clearly something like this will only work for a very popular video. But I've heard complaints that "popularity means nothing" if a work is free - this shows that isn't true. Another thing I like about this business model is it gives purchasers a very strong connection to the work. It's CwF + RtB at the same time.