Breast Cancer Charity Bullying Other Charities Over Trademark

from the for-the-cure dept

A few months back we had a few submissions over some claims by the "Susan G. Komen for the Cure" operation was being a trademark bully, and threatening other charities that were using the color pink. SGK is the big name in raising money for breast cancer research, but a new article highlights how it's also spending over a million dollars a year being a trademark bully: specifically going after anyone else who uses the phrase "for the cure" or "for a cure" as part of their own charitable fundraising. The organization claims that it "needs" to do this to protect its trademark, but as we've pointed out time and time again, that's simply not true. First, you could argue that raising money for charity is not "use in commerce" and thus not deserving of a trademark. On top of that, the phrase "for the cure" certainly sounds descriptive, and again perhaps doesn't deserve a trademark

But, even assuming that the trademark itself is valid, there are all sorts of ways it could deal with other charities using that phrase without acting like a legal bully. It could simply agree to license the mark at no cost to other legitimate charities. SGK's claim, of course, is that it doesn't want the phrase to get sullied by unscrupulous organizations, but that doesn't mean it needs to pull out the legal guns when a legitimate charity comes along. Just let them use the damn phrase, and let everyone help raise money for charity, rather than legal bills.

Filed Under: breast cancer, charity, for the cure, trademark
Companies: susan g. komen

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  1. identicon
    Someone Who Pays Attention, 8 Dec 2010 @ 1:04pm

    Susan G. Komen has always only cared about the money

    Susan G. Komen has only ever cared about the money. They don't even use it to promote the support groups they say they will. Instead they give the money to support abortions at Planned Parenthood, letting local chapters die instead.

    If it ever says Susan G. Komen on it, I won't buy it. I'm not going to support the killing of babies--which is what is even causing breast cancer in some women.

    I have family members who have died from breast cancer and luckily a couple who have survived. I support them--but not this wolf in sheep's clothing trying to make money off of their suffering.

    To quote Alveda King:
    “Isn’t it funny that Susan G. Komen for the Cure is raising money to find a cure for breast cancer while at the same time giving millions of dollars to an organization that performs abortions on women and provides birth control both of which have been linked to breast cancer.”

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