Guy Who Bragged About How Bad Reviews Helped His Online Store's Ecommerce Ranking Arrested
from the so-much-for-that-plan dept
Remember the recent story of the ecommerce store operator who claimed he was thriving by being obnoxious, because all of the bad reviews were increasing his Google rank? It's been interesting to watch what's happened since that NY Times article was published. Within days, Google announced that it had tweaked its algorithms to deal with that and similar situations, noting that being bad to customers is unlikely to be a good long term business strategy. It also might lead to jail. The NY Times is now also reporting (as sent in by Robert Ring) that the guy profiled in that original story, Vitaly Borker, who seemed so proud of his angry tirades against customers, has now been arrested for mail fraud, wire fraud, making interstate threats and cyberstalking. So much for that strategy.