FTC Wants Do-Not-Track Browser System... But Does The Government Need To Be Involved?

from the it's-called-no-script dept

So a lot of folks are talking about the FTC's new plan for a "Do Not Track" system, which would be a browser-based tool that would let people indicate that they do not want various marketing/advertising/tracking tools to track their internet surfing. While I appreciate the FTC's general concern about privacy, I'm sort of wondering why it needs to be involved at all, if the idea is to create a browser-based system for this. There are already technological tools out there to do much of what the FTC appears to want. You can disable cookies or use tools like No Script to block most tracking efforts already. So what does the FTC's push do that isn't already being done by the market?

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  1. identicon
    Michael, 2 Dec 2010 @ 5:06am

    But...

    MOST people who use the internet would have no idea how to turn off cookies or install ad blockers, especially since they use Internet Explorer... I work in tech support for the largest provider in the US, and 90% of the people I talk to would not have a clue what this article is even talking about. They need a clearly marked button to push.

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