Apple Forces Removal Of Steve Jobs Action Figure

from the but-why? dept

A Chinese company, MIC Gadget, got some attention for its Steve Jobs figurine but some of that attention came from Apple's lawyers, who forced the company to stop selling the item. Lawyer David Canton (who pointed us to this story) does a nice job of explaining why this doesn't make much sense:
It's not as if this in practice causes any harm to Apple or Steve Jobs or confusion about their brand. It doesn't put Steve or Apple in any bad light -- in fact, it's a good likeness. And it sold quickly, so there is demand for it.

Steve and Apple are not desperate for any extra publicity, or any extra income. But instead of shutting them down -- what if they struck a deal to pay a royalty on each one, and to sell them in Apple stores -- and then Apple donate its income from this to charity.
But that would go beyond the standard mentality of "protect, protect, protect."

Filed Under: action figures, publicity rights, steve jobs, trademark
Companies: apple, mic gadget


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    korgri, 22 Dec 2010 @ 2:58am

    Re: Doen't fit with Apple's image.

    Or maybe because they have their own iAction figure coming out in the spring?
    This may be Steve's Tom-Cruise-on-the-couch moment if he isn't careful; stock dives,
    Jobs bobble head figures appear in car windows.
    He can't drive anywhere without seeing these ridiculous things in the car in front of him...

    I wonder if iThey could do anything if you took the figure as is and
    replaced the head with an apple that has a bite taken out of it?

    Now that would be a good bobble head figure..

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Shop Now: Copying Is Not Theft
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.