Apple Forces Removal Of Steve Jobs Action Figure

from the but-why? dept

A Chinese company, MIC Gadget, got some attention for its Steve Jobs figurine but some of that attention came from Apple's lawyers, who forced the company to stop selling the item. Lawyer David Canton (who pointed us to this story) does a nice job of explaining why this doesn't make much sense:
It's not as if this in practice causes any harm to Apple or Steve Jobs or confusion about their brand. It doesn't put Steve or Apple in any bad light -- in fact, it's a good likeness. And it sold quickly, so there is demand for it.

Steve and Apple are not desperate for any extra publicity, or any extra income. But instead of shutting them down -- what if they struck a deal to pay a royalty on each one, and to sell them in Apple stores -- and then Apple donate its income from this to charity.
But that would go beyond the standard mentality of "protect, protect, protect."

Filed Under: action figures, publicity rights, steve jobs, trademark
Companies: apple, mic gadget


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  1. icon
    Liam (profile), 30 Nov 2010 @ 1:20am

    While apple didn't have stop these being produced, they do have a very defined brand image (high quality design, simplicity etc), and these figurines really do not fit in with that, and selling them in the apple stores would damage the brand image.

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