Why Murdoch's iPad-Only Newspaper Misses The Point

from the leaves-out-interaction dept

There's been lots of talk about how News Corp. is developing an iPad-only newspaper called "The Daily," but the more I read about it, the less sense it makes. The general thinking behind it seems to come from the same reasoning which explains why so many iPad publisher apps are so bad. They're approaching it as a way to bring back the old scarcities, which are now artificial scarcities. They're looking at the platform as a savior based on what it does not allow, rather than based on what it actually enables.

Creating a platform specific publication in a day and age when platforms have less and less meaning seems like a recipe for disaster. It's based on the idea that the Murdochs want to go back to an age of control, rather than embracing the age of enablement.

Filed Under: ipad, james murdoch, journalism, magazines, rupert murdoch, tablets
Companies: news corp.


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  1. identicon
    hmm, 23 Nov 2010 @ 2:13pm

    Re: It's a reasonable bet

    Not really...remember ALL newspapers are massively in debt...actually in debt to several HUNDRED times their current market values.

    Pretty soon now, one of the major papers (I won't say which one for various reasons) is going to fall over hard and it's going to start a domino effect, where the banks won't fund the ongoing losses as they will realize there is no way out for the old businesses and they're just throwing good money after bad...

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