Why Murdoch's iPad-Only Newspaper Misses The Point

from the leaves-out-interaction dept

There's been lots of talk about how News Corp. is developing an iPad-only newspaper called "The Daily," but the more I read about it, the less sense it makes. The general thinking behind it seems to come from the same reasoning which explains why so many iPad publisher apps are so bad. They're approaching it as a way to bring back the old scarcities, which are now artificial scarcities. They're looking at the platform as a savior based on what it does not allow, rather than based on what it actually enables.

Creating a platform specific publication in a day and age when platforms have less and less meaning seems like a recipe for disaster. It's based on the idea that the Murdochs want to go back to an age of control, rather than embracing the age of enablement.

Filed Under: ipad, james murdoch, journalism, magazines, rupert murdoch, tablets
Companies: news corp.


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  1. icon
    rwahrens (profile), 23 Nov 2010 @ 4:31am

    less the platform specific part

    I think the problem is less the platform specific part than the idea that he's going to ask people to pay for content that can, for the most part, be obtained elsewhere for free.

    IF he's got some unique content, such as political pundits' columns, editorials, investigative feature pieces, then fine, people will probably be willing to pay.

    But not for news, which will always gravitate towards the free outlets.

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