Too Much Free Time

by Michael Ho


Filed Under:
ads, food, m&ms, space, sponsorship

Companies:
coca-cola, mars, pepsi, red bull



DailyDirt: Promotional Space Food

from the urls-we-dig-up dept

Red Bull made a huge advertising event out of Felix Baumgartner's record-breaking free-fall from the edge of space. But it's not the only food/drink maker to sponsor a space-related promotion. Maybe it's a bit disconcerting that food companies have enough dough in their advertising budgets to fund crazy stunts, or maybe it's awesome that advertising/marketing budgets are being used to fund incredibly cool projects.... Either way, here are a few other examples of sponsored space foods. If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post.

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  1. identicon
    Anonymous Coward, 25 Jan 2013 @ 8:58pm

    don't forget Tang

    I wonder how they cleaned up the spray of a carbonated beverage in zero-G

    reply to this | link to this | view in thread ]

  2. identicon
    ShellMG, 26 Jan 2013 @ 8:56am

    Space Food

    I was very young when the lunar lander made history but I remember some of the merchandising. Like the glow-in-the-dark lander sticker in a box of cereal, Tang, and a few other trends. There used to be "breakfast sticks," which were like a soft Tootsie Roll packaged in a thick, foil wrapper.

    Now I wish I'd saved the sticker. It was really cool, but I stuck it on a wall destined for wallpaper circa the early 70's.

    reply to this | link to this | view in thread ]

  3. identicon
    Anonymous Coward, 17 Apr 2013 @ 6:57pm

    7Up made it into space too!

    reply to this | link to this | view in thread ]


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