Colleges Cracking Down On High Schools Using Their Logos

from the logo-wars dept

We recently had a story of a high school caught with a logo copied from the Dodge Ram logo. Apparently, this idea of high schools copying their logos is hardly an isolated instance. For decades, it's been commonplace for high schools to just copy the logos of various colleges (or, at least use them for very close "inspiration"), but lately colleges have started cracking down on this practice, threatening high schools, or even demanding payment. This is really the latest result of a trend we've noted in the past, where universities and colleges have taken trademarks to a new level after some court rulings suggested exclusive rights in college logos existed. Of course, it seems a bit silly. It's not as if anyone's going to buy a high school t-shirt instead of the college shirt, but it seems like these universities and colleges want to be aggressive with their trademark efforts. At least some appear to have very reasonable licensing programs. Apparently KSU lets anyone use their logo for $1 every two years -- but does put some restrictions on it, such as not letting you sell t-shirts with the inspired logo unless they use a KSU-connected vendor, who gives a percentage to the university.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: high schools, logos, trademark, universities

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    Anonymous Coward, 24 Nov 2010 @ 7:05am

    Welcome to the age of Control.
    I remember hanging around the local gas station / garage and watching the mechanics fix the cars and it was so cool being in the garage with all the tools and the older guys would teach me stuff about garages and cars. My son can't do that because the insurance company says no one allowed. Why? None of us ever got hurt there.
    I remember when we all sang 'Happy Birthday' in public. I remember when there was music in the malls. I remember when you could walk into a club and hear covers.
    Now it's all about ownership.
    Go to a restaurant for a birthday and you don't even recognize what they sang. How can my party sing along? Now we don't go to restaurants to celebrate any birthdays. We now hide out in our homes and only invite relatives that we can trust.
    Then we sing a pirated copy of "HAPPY BIRTHDAY"

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.