Colleges Cracking Down On High Schools Using Their Logos

from the logo-wars dept

We recently had a story of a high school caught with a logo copied from the Dodge Ram logo. Apparently, this idea of high schools copying their logos is hardly an isolated instance. For decades, it's been commonplace for high schools to just copy the logos of various colleges (or, at least use them for very close "inspiration"), but lately colleges have started cracking down on this practice, threatening high schools, or even demanding payment. This is really the latest result of a trend we've noted in the past, where universities and colleges have taken trademarks to a new level after some court rulings suggested exclusive rights in college logos existed. Of course, it seems a bit silly. It's not as if anyone's going to buy a high school t-shirt instead of the college shirt, but it seems like these universities and colleges want to be aggressive with their trademark efforts. At least some appear to have very reasonable licensing programs. Apparently KSU lets anyone use their logo for $1 every two years -- but does put some restrictions on it, such as not letting you sell t-shirts with the inspired logo unless they use a KSU-connected vendor, who gives a percentage to the university.
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Filed Under: high schools, logos, trademark, universities


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  1. identicon
    Paul Benjamin, 24 Nov 2010 @ 4:29am

    KSU Logo

    The interesting thing about the KSU Wildcat logo is that it is not owned by KSU. It is owned by the former Athletic Director. The University only gets the recognition the old AD gets the money.

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