by Mike Masnick
Wed, Nov 3rd 2010 1:32pm
Hollywood continues to seek new and ever-more creative ways to shoot itself in the foot and drive movie fans to unauthorized copies of movies. Earlier this year, Warner Bros. studios was successful in pressuring Netflix and Redbox to delay rental releases by 28-days, with the hope that people who couldn't rent the movie would buy it. Warner Bros. has been claiming this strategy succeeded and that they've sold more DVDs because of it. I would doubt that it's the delay that's increasing sales, and it seems like a pretty short-sighted strategy to look to increase sales of a format like DVD right now. Either way, Warner Bros. is now claiming it may try to increase the window over 28-days. It's as if they want to drive more people to get the movie from unauthorized providers. Making it more difficult to let people watch movies the way they want to isn't a solution that will work long-term.
If you liked this post, you may also be interested in...