Comcast Pretends That Cord Cutters Aren't Cord Cutters If They Cut Cord Because Of The Economy

from the denial-is-a-channel-on-the-internet dept

A couple of months back, we noted that the TV companies were in complete denial, insisting that the idea that people would cut the cable cord to go internet-only would never happen. However, we noted with amusement that the same day, that article came out so did a report saying that cable TV had suffered its first ever decline in subscribers. It seems that's continuing. Comcast apparently lost 275,000 video subscribers in the third quarter. However, the company has an ingenious way to make it clear that those people aren't cord cutters. Why not? Because they're saying they canceled their accounts due to the economy:
Comcast lost 275,000 cable subscribers last quarter, and has lost 622,000 in the first 9 months of 2010. More evidence of "cord cutting"? Nope, says the cable giant. It's evidence that the economy sucks. That's the short version of the company's explanation for the drop during its earnings call this morning: It had a variety of reasons to explain the exodus of subscribers, but all of them revolved around money that their previous customers don't have or don't want to part with.
Um. That doesn't change the fact that they were cord cutters. One of the reasons why people will cut the cord is that cable TV is too expensive (something that Mark Cuban is still confused about). One of the things contributing to the "tough economic conditions" for people at home is the fact that their cable bill keeps going up and up to pay for the "billions" in retransmission fees that Cuban and others want to last forever. And that's only going to serve to drive more people to cut the cord.

Filed Under: cord cutters, denial, economy
Companies: comcast

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  1. identicon
    Anonymous Coward, 28 Oct 2010 @ 12:25am

    8 years ago I was thoroughly dissatisfied with cable/satellite services.

    You pay for a month of programming, you get 2 weeks worth, mostly reruns over and over of the same shows. After the 2 weeks, what was on one channel of PPV has switched with another. If you have both services, you've already had the chance to watch all of it multiple times before the swap.

    Add very poor programming choices, humor so poor they have to use canned laughter to tell you where the punch line is so you can't possibly miss what was supposed to be funny, reality shows that are anything but, soaps that hold no interest whatever, and there is very little left actually worth watching. Cut that broadcast of the show by the commercial time and you have very little left.

    So I cut the cord way back then. I don't own a tv, don't want one, have no plans to ever buy another. Nor will I miss the subpar programming.

    One thing I did notice is that now-a-days, I realize just how obnoxious commercials are. When at someone else's house and one comes on, I want to get up and leave as it is the equivalent to nails on the chalk board.

    I no longer fork up and haven't for a goodly long time, any money for PPV or for running a tv. Tv watching is no longer a pastime in this house.

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