Facebook Sues Faceporn, Apparently Believing It Owns The Words Face & Book

from the so-my-bookface-site-is-a-nonstarter dept

Earlier this year we covered how Facebook was suing a site called Teachbook.com, claiming that any social network that ended in "book" was infringing on its trademarks. It's continued to do so, with at least a threat against the site Placebook. Of course, it seems that it's not only the "book" that Facebook claims ownership of, but the "face" part as well. Reader marak was the first of a few of you to point to the news that Facebook is suing the site Faceporn for trademark infringement (the article says copyright, but I'm pretty sure it means trademark -- isn't a publication like PC Mag suposed to understand the difference?).
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Filed Under: trademark
Companies: facebook, faceporn

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  1. identicon
    Anonymous Coward, 27 Oct 2010 @ 12:51am

    What a daft standard

    Really? A look and feel is enough to make one think "the companies might be affiliated?"
    I remember a billboard ad ages ago in London. Arty black and white pic of Gabriella Sabatini (women's vollyball player... probably why I remember), sweaty with ball under arm on left of poster, block text on right "The shirt only gets wet from the inside" with Nike swoosh logo on the middle of the text. On double sites this was often paired with a Mum (roll-on deodorant) ad in identical style next to it - Black and white pic of Mum roll-n, Mum logo and text "Not if WE have anything to do with it".

    Now probably it was an agreed deal and likely the same ad agency did both, but did it in any way make me think Nike and Mum were affiliated? Not in the slightest, it just struck me as a very clever piece of advertising - almost enough to make me think about using Mum deodorant.

    F*ckwits though many think Facebook might be, seriously? Oh look, Facebook have started doing porn? Or if you made the connection would you simply assume it was a parody at worst and move on?

    And yes I think this could be seen as a cunning innovative strategy for marketing. Perhaps Ms. Streisand should patent it... probably enough meat there for a patent these days don't you think?

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