Ad Firm Pays Up To Studios, Promises Not To Work With 'Pirate' Sites Any More
from the what's-the-legal-basis dept
However, THREsq is now reporting that Triton has settled the lawsuit, paying $400,000 and agreeing not to provide ad services to those sites or to similar sites. THREsq claims the studios "won" the case, but a settlement does not mean a win. It just means Triton realized it was cheaper to settle than to fight two of the biggest studios with deep pockets.
Of course, Triton is a side show. The real question is if anyone will go after Google for something like this. There's been an increase in bitching from copyright holders lately that Google ads appear on various sites, and that Google "profits from piracy." Of course, that's not an accurate statement at all, but it's grown in popularity among some lately. The fact that Triton settled may seem like good news for the studios, but without an actual court ruling on such a tortured fourth party liability claim, it seems like they're still a long way from being able to confidently bring such claims. The settlement news may be useful in scaring some other smaller advertising firms, but I'd be surprised if the studios jumped all the way to accusing Google right now. Google, I would assume, would push back hard, and has the legal resources to do so.