Remember the Associated Press's bizarre and unworkable idea to DRM the news
. Well, reader crcb
alerts us to the news that the AP is now filling in more details, about how it effectively wants to become the ASCAP of news
. Yeah, you read that right. Talk about bad ideas. I'm sure being like ASCAP is appealing from the AP's side, but it makes no sense at all from the publisher side -- especially given the details where the AP gets to keep a 20% cut of any revenue collected this way. As you read through the details, it's as if the folks behind it at the AP don't quite understand the very basic economics of content and the internet:
Curley indicated that the clearinghouse's biggest moneymaking opportunity is likely to be the licensing of copyright-protected content to mobile phones and an array of computer tablets such as Apple Inc.'s iPad and emerging competitors.
Huh? You license content to website or apps, not to platforms... This seems to have absolute disaster written all over it.