NY Times Sues Kachingle Over Publicity Stunt... Making Publicity Stunt That Much More Effective
from the that's-not-helping dept
As we noted, it seemed clear the NY Times was overreacting, and only drawing more attention to the effort. My only question was where the actual money was going, and someone from Kachingle explained that the money would be sent to the email addresses associated with each blog. I'll admit, that seemed questionable to me, as I would bet that the NY Times most certainly does not allow any of its bloggers to accept money from outside sources for its blogging.
That said, it still seems positively ridiculous to now find out that the NY Times has taken it to the next step and filed a lawsuit against Kachingle claiming that the whole effort is a trademark violation. You can see the full lawsuit below:
Either way, I can't figure out why the Times is doing this. It seems to just be pure whining by the Times' lawyers, because they don't like the fact that the paywall is being mocked. There is no likelihood of confusion here. Yes, the Kachingle publicity stunt is childish, but it's the sort of thing that the Times would have been much better off just ignoring (or mocking back), rather than going to court. These days, it really seems that the NY Times has such an inferiority complex about the internet, and it doesn't make the company or the publication look good.