by Mike Masnick
Tue, Oct 12th 2010 10:50am
Earlier this year, we talked about the viral sensation of the Old Spice "I'm on a horse" ads, which have since morphed into various other successful campaigns:
Not surprisingly, this has created a ton of parodies and spoofs... but what I wasn't expecting was that Sesame Street would do its own parody of a TV commercial:
Now, it should be admitted that Sesame Street has been getting a bit edgier lately, with the whole controversy over Katy Perry's "appearance" with Elmo, and the whole "sexy" Sesame Street Halloween costume thing, but still I find this fascinating. While there are some who are worried about the role of advertising on children's TV, this seems to be an admission by Sesame Street in recognizing that ads are content too, and it can use that to its own advantage. Lots of people love the Old Spice ad, so why not play off of that to get some attention to its own work?
If you liked this post, you may also be interested in...
- Lionsgate Sues TD Ameritrade For Seven Figures Over Lame Reference To A Dirty Dancing Line
- Two And A Half Years Later, Verizon Finally Lets People Opt Out Of Its Stealth Zombie Cookie
- Accidentally Revealed FTC Document Details Some Questionable Google Practices, But Not The Ones Most People Focused On
- Techdirt Podcast Episode 14: Do You Need A Proprietary Platform To Be A Serious Media Company Today?
- Sriracha Boss On Trademark: Mmmmm, No Thanks