Vodo Sets Up Currency To Encourage More Promotion

from the alternative-economies dept

In the debate over business models that embrace file sharing networks, one of the more interesting projects to watch has been Vodo, which is a platform for filmmakers who wish to release their works via file sharing setups, and to enjoy a promotional boost for doing so. Movies released via Vodo have done quite well, both in getting attention and in getting monetary support. The company has now updated its system and has added an interesting element: an internal currency, called "Do," to encourage people to promote the works.

That is, if you point people to a download -- you can earn some "Do" every time someone visits an artist's website or downloads the work or even agrees to give money to a content creator. This could be interesting to watch, though I do wonder how well it will work. On the positive side, as we were just discussing in our Dark Helmet case study, one of the most important things in getting modern business models to work is to get your biggest fans to help promote you. However, at the same time, we've also warned about the risks of artificial incentives to promote some content, you run the risk of people questioning the motives for the promotion. If Vodo can balance this, it could be quite nice, but that balance is very much an open question. I agree that it's important to make people comfortable promoting you, but I worry that creating such incentives leaves it very much open to gaming, rather than legitimate advocacy.

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  1. identicon
    Chad Burns, 5 Mar 2012 @ 5:31pm

    VODO and the Furture...

    VODO works. It gets, as Hollywood likes to say, 'Cheeks in the Seats'.
    L5 is a project I was lucky enough to work on. We released it on VODO Feb 12, 2012. On March 5, 2012 we passed one million downloads on VODO alone...in 12 days.

    ONE.
    MILLION.
    DOWNLOADS.
    12 Days.

    This number doesn't even include the 'partner' sites in the torrent-sphere like Utorrent, BitTorrent, EZTV and others.
    This is with zero dollars spent on adverts.
    No banner ads.
    No email bombs.
    Just 'word of mouth'. Just people sharing with their friends.
    Ain't the internet grand?

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