University Of Miami Demanding ESPN Documentary About University Of Miami Football Remove Its Logo
from the trademark-law-gone-mad dept
We've talked a lot recently about how universities greatly abuse trademark law to prevent anyone else from doing things with their logo -- which, in the past, had been considered perfectly legal. The latest such case comes to us from Copycense, who points us to the news that, according to Billy Corben, the director of The U, a documentary about the rise of the University of Miami football team that aired on ESPN, the University is demanding that its logo be removed from the DVD case. It sounds like Corben is complying with the demand, but it's difficult to see how the University has a legitimate complaint here. The move is, literally, about the University of Miami. This seems like a perfect case of trademark "fair use," but fighting that battle is probably too expensive to make it worthwhile. And that's too bad, as it seems like another case of abusing trademark law for reasons that have nothing to do with the law's purpose.