'Online Reputation' Firm Continues Saber Rattling At TripAdvisor

from the file-a-damn-lawsuit-or-pipe-down dept

We recently wrote about a so-called "online reputation management" company that was getting a lot of press attention for promising to sue TripAdvisor for reviews that certain venues didn't like and believed to be defamatory. As we mentioned at the time, this felt a lot more like a publicity stunt for the company (which we won't name for that reason), while noting that, in the US at least, TripAdvisor was rightfully protected against claims of defamation on content from users, thanks to Section 230. In the UK, where the reputation management firm is based, it's not quite as clear cut.

LawandLit points us to the news that the company is ramping up the foot stomping and insisting that it really really really really will sue TripAdvisor, just you wait and see! Or, at least, that's what it comes across as from what's being said.

Perhaps more interesting, however, is that the company is now saying that it's also prepared to go after the writers of the actual reviews. While that's at least moving the liability in the right direction, it does make you wonder if such an effort will seriously backfire. I mean, a hotel that sues a customer for a bad review might not get many more bad reviews... but it might not get many more customers, either.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Jeff, Sep 24th, 2010 @ 12:45am

    Or... BETTER IDEA!

    If people are complaining about how your services suck, why not look into it and see if they are telling the truth.

    If you really are providing a terrible service, then instead of spending money to sue people, why not do something about your service.. say... oh... FIX THEM?



    Suing people that point out how bad your services are... is not very good PR.

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    Jeff, Sep 24th, 2010 @ 12:45am

    Or... BETTER IDEA!

    If people are complaining about how your services suck, why not look into it and see if they are telling the truth.

    If you really are providing a terrible service, then instead of spending money to sue people, why not do something about your service.. say... oh... FIX THEM?



    Suing people that point out how bad your services are... is not very good PR.

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    Anonymous Coward, Sep 24th, 2010 @ 2:59am

    So this means that Brits are going FOR CENSORSHIP?

    http://www.youtube.com/watch?v=bJOK5dbrSpM

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    abc gum, Sep 24th, 2010 @ 5:19am

    How can it be defamatory if it is the truth?
    I suppose in the future one should provide evidence along with the review in order to mitigate these temper tantrums.

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    porkster, Sep 24th, 2010 @ 2:55pm

    Contribulations

    As a contributer to TripAdvisor would it really be smart (for a hotel) to drag me into court to tell them how bad their hotel is? I would have to give you my true and honest opinion on what I think of the hotel, its service and I'd be damn sure to insist the the proceedings were broadcast in one way or another.

    What would that do for the hotel? They should save there money and spend it on better service and quality fittings.

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    Frank, Oct 1st, 2010 @ 7:22pm

    I am all with #5 above. Reputation management has to be strategic and lawsuits mostly fire backwards. But who knows...maybe just a publicity stunt/linkbait.

     

    reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This