Lameflix: Netflix Hires Actors To Give Interviews Pretending To Be Excited About Canadian Netflix Launch

from the eh? dept

We've talked in the past about how Netflix has done a lot right over the years, but that doesn't preclude them from making a wrong step. Apparently, with the company's launch in Canada, it decided to hire actors to pretend they were really excited at the launch event (found via Mathew Ingram). Not only that, but many of the paid "actors" were then made available to journalists to interviews about how excited they were... without revealing that they were being paid by Netflix. They were apparently given the following instructions:
"Extras are to behave as members of the public, out and about enjoying their day-to-day life, who happen upon a street event for Netflix and stop by to check it out," reads an information sheet handed out to extras.

"Extras are to look really excited, particularly if asked by media to do any interviews about the prospect of Netflix in Canada."
Netflix has since apologized, and claimed that the "script" wasn't supposed to be given to the "extras," but was merely to get the permit for the launch event, which they had described as a "documentary." Either way, the fact that no one saw a problem with this before it got this far is pretty damning.

Filed Under: canada, pr, shills
Companies: netflix

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  1. icon
    Hulser (profile), 22 Sep 2010 @ 12:50pm

    Doubly damning

    Either way, the fact that no one saw a problem with this before it got this far is pretty damning.

    It's doubly damning. It's damning that they thought it was OK to do this in the first place and it's damning that they thought they could get away with this. So, did they give each extra a fake name to use? If not, didn't they consider that some reporter would use their smart phone and google the name of the interviewee? If you're going to try and lie to the public, at least put some effort into it. Sheesh.

    (And how did they find out that they were extras and not real people anyway? Didn't the author of the linked article think that this might be relevent? Apparently not. Instead of answering the question on most peoples' minds who are reading the article i.e. how was Netflix busted, instead we get boilerplate paragraphs about Netflix's entry into Canada. Nice journalism there,

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