Lameflix: Netflix Hires Actors To Give Interviews Pretending To Be Excited About Canadian Netflix Launch

from the eh? dept

We've talked in the past about how Netflix has done a lot right over the years, but that doesn't preclude them from making a wrong step. Apparently, with the company's launch in Canada, it decided to hire actors to pretend they were really excited at the launch event (found via Mathew Ingram). Not only that, but many of the paid "actors" were then made available to journalists to interviews about how excited they were... without revealing that they were being paid by Netflix. They were apparently given the following instructions:
"Extras are to behave as members of the public, out and about enjoying their day-to-day life, who happen upon a street event for Netflix and stop by to check it out," reads an information sheet handed out to extras.

"Extras are to look really excited, particularly if asked by media to do any interviews about the prospect of Netflix in Canada."
Netflix has since apologized, and claimed that the "script" wasn't supposed to be given to the "extras," but was merely to get the permit for the launch event, which they had described as a "documentary." Either way, the fact that no one saw a problem with this before it got this far is pretty damning.
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Filed Under: canada, pr, shills
Companies: netflix

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  1. identicon
    BruceLD, 23 Sep 2010 @ 4:19am


    I was very excited to hear about Netflix video streaming coming to Canada. I quickly opted in to be notified when the service would become available.

    I finally got the notice and I quickly signed up for the 1 month free trial. I kept thinking "finally I can watch all that I can eat movies and TV shows and not have to pirate anymore and save hard drive space."

    For $7.99 a month I thought that was a bargain as I would have been willing to pay TRIPLE that for a high quality all you can eat service!

    I have to say, I'm dissapointed with the selection of movies and TV shows. Most of the stuff I really WANT to watch are not listed. I imagine it has to do with that nasty "due to license restrictions this content can not be viewed in your country" nonsense as well as the networks/studios that are not willing to join the service. Note: Hulu is not available in Canada and proxy services are all eventually weeded out due to monitoring of excessive amount of traffic requests from one or more IP addresses.

    My overall feeling is; I probably will not go passed the free trial. I do NOT like restrictions whatsoever, so I may just go back to pirating. It may take a bit of time to download what I want and it may take up hard drive space, but at least I can watch everything I want without those nasty country restrictions.

    F*CK the corporations with their restrictions and refusing to take part in offering services based on convenience. I was willing to pay for a legitimate service, but you've just driven me back to piracy.

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