Lameflix: Netflix Hires Actors To Give Interviews Pretending To Be Excited About Canadian Netflix Launch

from the eh? dept

We've talked in the past about how Netflix has done a lot right over the years, but that doesn't preclude them from making a wrong step. Apparently, with the company's launch in Canada, it decided to hire actors to pretend they were really excited at the launch event (found via Mathew Ingram). Not only that, but many of the paid "actors" were then made available to journalists to interviews about how excited they were... without revealing that they were being paid by Netflix. They were apparently given the following instructions:
"Extras are to behave as members of the public, out and about enjoying their day-to-day life, who happen upon a street event for Netflix and stop by to check it out," reads an information sheet handed out to extras.

"Extras are to look really excited, particularly if asked by media to do any interviews about the prospect of Netflix in Canada."
Netflix has since apologized, and claimed that the "script" wasn't supposed to be given to the "extras," but was merely to get the permit for the launch event, which they had described as a "documentary." Either way, the fact that no one saw a problem with this before it got this far is pretty damning.
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Filed Under: canada, pr, shills
Companies: netflix


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  1. icon
    TW Burger (profile), 22 Sep 2010 @ 3:37pm

    Re: Doesn't matter anyway

    A good point. Shaw is the same with a cap of 60GB download limit on the standard plan and 100GB on the 'Xtreme'. So, the true ability to download from Netflix is quite limited. An example mentioned was 2.9 gigabytes of data for a 108-minute film. So a potential limit is about 20 feature length films a month with a practical limit being much less if any other internet activity is wanted without extra charges or potential suspension of the account by the ISP. I watch a movie nearly every day so Netflix falls a little short as a sole content provider. There is also the question of download speeds. Although Canada pioneered long distance mass communications our telecom infrastructure has fallen short of many other countries and I'm unsure of the quality of service Netflix can provide. Lately my service is so choppy that it's often taken 2 minutes for GMail to load.

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