Lameflix: Netflix Hires Actors To Give Interviews Pretending To Be Excited About Canadian Netflix Launch

from the eh? dept

We've talked in the past about how Netflix has done a lot right over the years, but that doesn't preclude them from making a wrong step. Apparently, with the company's launch in Canada, it decided to hire actors to pretend they were really excited at the launch event (found via Mathew Ingram). Not only that, but many of the paid "actors" were then made available to journalists to interviews about how excited they were... without revealing that they were being paid by Netflix. They were apparently given the following instructions:
"Extras are to behave as members of the public, out and about enjoying their day-to-day life, who happen upon a street event for Netflix and stop by to check it out," reads an information sheet handed out to extras.

"Extras are to look really excited, particularly if asked by media to do any interviews about the prospect of Netflix in Canada."
Netflix has since apologized, and claimed that the "script" wasn't supposed to be given to the "extras," but was merely to get the permit for the launch event, which they had described as a "documentary." Either way, the fact that no one saw a problem with this before it got this far is pretty damning.

Filed Under: canada, pr, shills
Companies: netflix


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  1. identicon
    Danny, 22 Sep 2010 @ 2:19pm

    Should I become a market executive?

    You when something as big as Netflix comes into a new market I would think that someone in that company had the bright idea to maybe lead off with a promotional contest like asking Canadians to do a short vid clip expressing how excited they are that Netflix is coming to Canada or something like that. My point is why spend money hiring actors when there are actual excited people who would probably talked positively about Netflix for free.

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