Lameflix: Netflix Hires Actors To Give Interviews Pretending To Be Excited About Canadian Netflix Launch

from the eh? dept

We've talked in the past about how Netflix has done a lot right over the years, but that doesn't preclude them from making a wrong step. Apparently, with the company's launch in Canada, it decided to hire actors to pretend they were really excited at the launch event (found via Mathew Ingram). Not only that, but many of the paid "actors" were then made available to journalists to interviews about how excited they were... without revealing that they were being paid by Netflix. They were apparently given the following instructions:
"Extras are to behave as members of the public, out and about enjoying their day-to-day life, who happen upon a street event for Netflix and stop by to check it out," reads an information sheet handed out to extras.

"Extras are to look really excited, particularly if asked by media to do any interviews about the prospect of Netflix in Canada."
Netflix has since apologized, and claimed that the "script" wasn't supposed to be given to the "extras," but was merely to get the permit for the launch event, which they had described as a "documentary." Either way, the fact that no one saw a problem with this before it got this far is pretty damning.

Filed Under: canada, pr, shills
Companies: netflix


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  1. icon
    Hulser (profile), 22 Sep 2010 @ 1:10pm

    Re: Product Endorsement Representatives

    Product Endorsement Representatives, also known as "actors", has been a viable marketing tool used by most companies, for as long as advertising has existed.

    The difference between most actors involved in advertising is that people know they're actors. See a commercial on TV with a non-celebrity? Actor. Hear non-celebrity on a radio commercial? Actor. Invited to an event where people are walking up on the street and giving interviews to the press? You can bet the presumption is that they are part of the general public and not being paid to endorse the product.

    People who are paid to spread the good word about a product are EVERYWHERE!

    So are thieves, rapists, and murderers. It doesn't make it right. What in the hell does how common something is relate to whether or not it's moral?

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