Culture

by Mike Masnick


Filed Under:
fans, viral videos, weezer



Weezer Appears In Others' Viral Videos

from the spreading-the-wealth dept

A few years back, the band Weezer put together its famous Pork & Beans video, which included a bunch of famous YouTube viral video stars. While there were some temporary issues when the band or its label screwed up and made the video itself non-embeddable, eventually things worked out. Apparently, the band is taking it up a notch this time. Rather than inviting YouTube stars into a Weezer video, the band is appearing in a bunch of videos for YouTube stars, on their own channels -- effectively distributing the wealth. The YouTubers get to keep any ad revenue, but, of course the whole thing helps promote Weezer's new album. Kind of amazing when you realize that it really wasn't that long ago that the record labels were insisting that YouTube was harming musicians, huh? Anyway, here are a few of the "Weezer Invades YouTube" videos:





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