Game Developers Can Beat Piracy By Copying Their Actual Competition

from the if-we've-said-it-once-we've-said-it-a-thousand-times dept

Drew points us to a CNN commentary piece from Scott Steinberg, a video game consultant, who suggests that video game piracy can be good for the game industry. Steinberg goes over several examples of game piracy and the corresponding complaints from game developers who are alarmed by the growing availability of DRM workarounds. But instead of agreeing with the calls for more and more protection from illegal downloads and the use of ever more draconian copy protection measures, Steinberg points out the opportunity that is available:
For game creators, lowering costs and making titles widely available may actually be the solution to stamping out piracy.
As we've mentioned here a few times before, participating in the arms race of creating ever more sophisticated annoying copy protection only damages the user experience and doesn't provide value to gamers at all. Developers can, however, offer alternatives to piracy -- more attractive options -- such that consumers won't even look for pirated games. By adopting some of the tactics of piracy and allowing gamers to freely download and share games, developers can build up the value of their games that can't be easily copied. Steinberg makes the same conclusion:
By making games more readily accessible, faster to skim and easier to pass along to friends, game makers may actually be doing more to combat piracy than any lawsuit or fancy technical countermeasure ever could.
If only the game industry would see it the same way...

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. icon
    Greevar (profile), 28 Sep 2010 @ 5:55am

    Re: Types of pirates

    You also forgot those that have already purchased the game, lost the disc or it was damaged and need to get a backup. Technically, they're not pirates, but the industry would likely count them as such.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Shop Now: Copying Is Not Theft
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories

Close

Email This

This feature is only available to registered users. Register or sign in to use it.