Culture

by Mike Masnick


Filed Under:
arcade fire, html 5, interactivity, music



Thinking About Possibilities: Arcade Fire Tries To Build The House You Grew Up In Into Latest Music Video

from the greater-interactivity dept

Brandon was the first of a few of you to send over the news of how the band Arcade Fire's latest "music video" is actually an experiment in more interactive HTML 5 experiences. The idea is that you're supposed to put in the address of where you grew up, and the "video" (which actually involves a bunch of different windows, rather than a single "video" window) builds the street you grew up on into the video itself via Google maps satellite view and Google Street View. Honestly, the implementation is just so-so (didn't actually work for where I grew up, so I tried where I live now -- which is on a hill -- which looks funny since the guy in the video is running on totally flat ground). Still, the overall experience is neat in at least getting people to think about the possibilities for both HTML 5, as well as adding much more customization into content. It also might finally get people to realize that videos don't need to just sit in a single box... While I doubt many musicians are going to do the same thing, hopefully it does inspire others to start thinking (literally) out of the video box, and about more interesting opportunities.

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  1. icon
    Paul Hobbs (profile), 31 Aug 2010 @ 5:31pm

    Blew me away

    I put the address of my childhood home in and it worked perfectly. Even more amazing was that the satellite view showed the house before my parents added a garage/extension, which was back in the late 70s. I have no idea how Google could do that, but it was amazing for me to see my old house from when I was a child.

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