Ridiculous Content Restrictions Mean NBC Loses Viral Buzz For Emmy Clips

from the how-to-fail,-ungracefully dept

I'm not a big fan of award shows and can't remember the last time I watched one, so it's no surprise that I missed the Emmy's this past weekend. However, in an age where mocking the hosts of these shows for doing a terrible job is considered common practice, apparently a lot of people were impressed by some of Jimmy Fallon's work hosting the show. Too bad NBC can't let people see why. Staci Kramer, over at PaidContent notes that the opening musical sequence (a play on the TV show Glee with Fallon and various other TV personalities singing a Springsteen song) got a really good response online... but NBC can't post it online due to "restrictions." That is, NBC didn't secure the rights to repost the song online, losing out on any potential benefits from helping make the video go viral.

Of course, it's not clear who's "at fault" here, but either way NBC ends up looking clueless (yet again!). It had to know that there would be value in getting such things online, and while the license holders might not have wanted to license it, NBC should have made the point that if it wasn't put online legally by NBC, surely plenty of others would put it online elsewhere for all to see, without NBC or the rightsholders getting any direct benefit. It's really a tremendous "head-in-the-sand" approach to dealing with these issues. Anyone who says they can license music for the show on TV, but not online, is missing the point, and NBC's inability to explain this to them coherently is a negotiating blunder. And, because of that, others get all the benefit of the viral content, and NBC looks clueless online.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: emmy awards, jimmy fallon, licensing, music
Companies: nbc


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    OC, 31 Aug 2010 @ 7:09am

    no clue?

    Maybe that's the new acronym. NBC = No *Beep* Clue

    reply to this | link to this | view in chronology ]

  • icon
    fogbugzd (profile), 31 Aug 2010 @ 7:13am

    newsworthy?

    NBC being clueless about online content isn't really news any more.

    reply to this | link to this | view in chronology ]

    • icon
      redwall_hp (profile), 31 Aug 2010 @ 7:38am

      Re: newsworthy?

      Yep. I missed the Olympics entirely this time around. I can't pick up the local affiliate ever since the DTV transition, and NBC won't allow anyone without a subscription to a cable service (that is paying them off) to watch the online content.

      reply to this | link to this | view in chronology ]

      • identicon
        Danny, 31 Aug 2010 @ 7:51am

        Re: Re: newsworthy?

        Same here on the Olympics. They were being aired on tv in a schedule that really didn't work for me and after getting my feelings hurt trying to watch online I just said forget it. (And that is proof positive that the Olympics are no longer about friendly competition and bragging rights. Its all about money.)

        reply to this | link to this | view in chronology ]

      • identicon
        Danny, 31 Aug 2010 @ 7:51am

        Re: Re: newsworthy?

        Same here on the Olympics. They were being aired on tv in a schedule that really didn't work for me and after getting my feelings hurt trying to watch online I just said forget it. (And that is proof positive that the Olympics are no longer about friendly competition and bragging rights. Its all about money.)

        reply to this | link to this | view in chronology ]

  • identicon
    Dr. Bob, 31 Aug 2010 @ 7:19am

    Couldn't care less about award shows.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 31 Aug 2010 @ 10:20am

    I did see the video clip somewhere and was surprised it was online but I guess it was early enough to not have a take down notice. Good skit though.
    Really not surprised they are missing the boat on this.

    reply to this | link to this | view in chronology ]

    • icon
      Kingster (profile), 31 Aug 2010 @ 10:49am

      Re:

      Makes you wonder though... Who owns it? Apparently NBC doesn't... Right? Do the Emmy's?? I just wonder who could actually do the asking for a takedown...

      reply to this | link to this | view in chronology ]

      • identicon
        Ken, 31 Aug 2010 @ 11:35am

        Re: Re:

        Does it really matter? People are so afraid nowadays, I could send a takedown notice and you know it would be down in minutes.

        reply to this | link to this | view in chronology ]

  • icon
    Cohen (profile), 31 Aug 2010 @ 12:34pm

    And why not the whole show on Hulu?

    A trip out of town, a delayed plane, and a failed web connection kept me from setting my Sling to record the Emmys.

    So why can't I just go to Hulu this week to watch the damn thing?

    NBC, Hulu, the Emmys and all the unions, etc. are missing the point.

    TV shows should not have a regularly scheduled time any more. People want to view them when they can.

    Advertisers would have made more money for the show on Hulu. How stupid to not have these things online.

    reply to this | link to this | view in chronology ]

  • identicon
    ChimpBush McHitlerBurton, 31 Aug 2010 @ 4:27pm

    THE EMMYS??

    The Emmys were on??

    Why didn't I know about that??

    I'm on the internets all the time. Surely I would have heard.

    Poo.

    CBMHB

    reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Close

Add A Reply

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Essential Reading
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.