Trademark

by Mike Masnick


Filed Under:
bioshock, domains, trademark

Companies:
take two



Take Two Told To Take A Hike In Its Attempt To Get Bioshock.com

from the late-to-the-game dept

It often seems like big companies tend to win domain dispute rulings over companies that just squat on various domains -- and perhaps that makes sense. So it's a bit of a surprise to find out that Take-Two Interactive has lost its bid to get the domain name bioshock.com, which is currently held by a company that owns hundreds of thousands of domains, Name Administration. The problem? The domain was registered a year before Take-Two filed to register a trademark over Bioshock, for the video game series. Name Administration noted, in its defense, that "bioshock" is not a term that's exclusive to Take-Two, and the arbitration board found no evidence of "bad faith" in using the name.

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  1. icon
    PaulT (profile), 26 Aug 2010 @ 1:50am

    ""squatting" was only one of very few ways a smaller entity could "make it" over a larger, richer entity."

    Only if you were an immoral opportunist. Other people managed to "make it" by coming up with new or well-implemented ideas and building a company up from that (Yahoo, IMDB, Google, eBay, Amazon, etc.).

    If the only way you could make money was by buying a domain name for a well-known company's trademark and waiting for them to pay a ransom, you didn't deserve the money.

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