Trademark

by Mike Masnick


Filed Under:
bioshock, domains, trademark

Companies:
take two



Take Two Told To Take A Hike In Its Attempt To Get Bioshock.com

from the late-to-the-game dept

It often seems like big companies tend to win domain dispute rulings over companies that just squat on various domains -- and perhaps that makes sense. So it's a bit of a surprise to find out that Take-Two Interactive has lost its bid to get the domain name bioshock.com, which is currently held by a company that owns hundreds of thousands of domains, Name Administration. The problem? The domain was registered a year before Take-Two filed to register a trademark over Bioshock, for the video game series. Name Administration noted, in its defense, that "bioshock" is not a term that's exclusive to Take-Two, and the arbitration board found no evidence of "bad faith" in using the name.

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  1. identicon
    Wolfy, 25 Aug 2010 @ 8:39pm

    At the dawn of the web, what is now called "squatting" was only one of very few ways a smaller entity could "make it" over a larger, richer entity... simply by beating them to the punch. It was almost like the early web's form of a "gold rush." A few people made some money by selling their "claims." Then the Lawyers arrived with lots of cash for the Judges re-election campaigns.

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