LucasFilm Skips The Jedi Mind Trick And Just Straight Up Sues 'Jedi Mind'

from the the-force-is-strong-with-this-one dept

Fresh off its legal lightsaber battle with Wicked Lasers, LucasFilm's legal department has moved on to pulling a Jedi Mind trick... literally. David Canton points us to the news that LucasFilm has filed a lawsuit against a Nevada company called Jedi Mind. Not surprisingly, they're not particularly happy with the name, and are charging the company with trademark infringement, false designation of origin, trademark dilution, breach of contract and unfair competition (under California's law). Apparently, a Jedi Mind is no match for a good legal department... Of course, this case seems a lot stronger than the lightsaber one, and my guess is that Jedi Mind is going to have to backdown quickly, or it's going to lose pretty badly. Even auctioning off the lawsuit papers probably won't help...

THREsq has a lot more details on the lawsuit, noting that after receiving a cease & desist from LucasFilm's lawyers last year, Jedi Mind had agreed to phase out the use of the name. The lawsuit (and the breach of contract claim) comes from its failure to do so. The other interesting point: Lucas doesn't actually hold a trademark on "Jedi" or "Jedi Mind." It does hold trademarks on Jedi Knight, Jedi Power Battles and Jedi Training Academy but that's not quite the same thing... Still, the company claims that's enough to wield the force over Jedi Mind.

Filed Under: jedi, jedi mind, trademark
Companies: jedi mind, lucasfilm

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  1. identicon
    WALSC JOFAY, 10 Mar 2011 @ 2:01am

    Lucas Owns Nothing it Has Claimed

    I came across an earlier article where it stated that LucasArts said they owned the rights to Oneness with the Universe". Got new for them, the Buddhists came up with that concept over 2000 years ago! And as far as the Jedi name, yes, there were several shows with the name Jidai in them from japan dating all the way back to the '30s. There was also an obscure religious sect in India a long time ago called Jhedi. And for throwing lighting bolts from fingertips, there have been several shows depicting that throughout the years. Moving objects with your mind? People have been trying to do that since prehistoric times. I used to hold George Lucas in such high esteem, but as Yoda said, "Cone is he, consumed by the Dark Side"

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