LucasFilm Skips The Jedi Mind Trick And Just Straight Up Sues 'Jedi Mind'

from the the-force-is-strong-with-this-one dept

Fresh off its legal lightsaber battle with Wicked Lasers, LucasFilm's legal department has moved on to pulling a Jedi Mind trick... literally. David Canton points us to the news that LucasFilm has filed a lawsuit against a Nevada company called Jedi Mind. Not surprisingly, they're not particularly happy with the name, and are charging the company with trademark infringement, false designation of origin, trademark dilution, breach of contract and unfair competition (under California's law). Apparently, a Jedi Mind is no match for a good legal department... Of course, this case seems a lot stronger than the lightsaber one, and my guess is that Jedi Mind is going to have to backdown quickly, or it's going to lose pretty badly. Even auctioning off the lawsuit papers probably won't help...

THREsq has a lot more details on the lawsuit, noting that after receiving a cease & desist from LucasFilm's lawyers last year, Jedi Mind had agreed to phase out the use of the name. The lawsuit (and the breach of contract claim) comes from its failure to do so. The other interesting point: Lucas doesn't actually hold a trademark on "Jedi" or "Jedi Mind." It does hold trademarks on Jedi Knight, Jedi Power Battles and Jedi Training Academy but that's not quite the same thing... Still, the company claims that's enough to wield the force over Jedi Mind.

Filed Under: jedi, jedi mind, trademark
Companies: jedi mind, lucasfilm

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  1. identicon
    phishy, 25 Aug 2010 @ 3:14am

    Re: Re:

    Not to be a douche, but....

    Jedi is the shorthand for Jedi Knight, yet there are several levels, Jedi Knight, Jedi Master, etc etc. Jedi being the key term, the other being a definition of, well I guess Skill level.

    Jedi indeed falls to Lucas, how can it not? Say Jedi, what are you thinking. Read the word Jedi, what do you see? If I come into a store and see some thought controlled Jedi named toyed, I'd immediately associate that with the 1 and only instance of the term Jedi in the worlds collective memory, Star Wars.

    It's not direct infringement but it's about as close as you can get. Might as well start selling Vader looking costumes named "Barth Dader" you'll still get sued.

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