Japanese Band Sells Hawaiian Vacation With The Band

from the people-will-pay-for-access dept

Perhaps other bands have done this in the past, but I just found out about a band from Japan (who, believe it or not, I've seen perform live), The Tokyo Ska Paradise Orchestra (better known as Skapara), that is offering its fans a one-week Hawaiian trip with the band, including a plane ticket from Tokyo, a week with the band in Hawaii, including a private acoustic show on a cruise. The whole thing runs about $2,200, which doesn't seem too crazy if you're a huge fan of the band and want a trip to Hawaii (from Japan). And this is a band with a pretty big following (i.e., has sold out stadiums in Japan).

We've pointed out before that selling "access" to musicians is an excellent scarcity to sell, and with one recent study having 19% of respondents agree to the hyperbolic statement that they would pay anything to meet their favorite music stars, this seems like a business model that could be explored more. And, before people start claiming that we're now saying "the business model is to take vacations with your fans," just like we keep getting people falsely accuse us of saying the business model is to play mini-golf with fans, that's not what we're saying at all. We're just suggesting that bands explore ways in which access can work as a scarcity. It might not work for all acts, but it is an area that some might want to explore.

Filed Under: japan, tokyo ska paradise orchestra


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  1. icon
    Hephaestus (profile), 10 Sep 2010 @ 8:58am

    Re: Sounds like a great idea... for elite music fans and musicians who want to be pimped out to the highest bidder

    "Sending brilliant artists on a path without a record label to support them results in almost zero chance of breaking through"

    Actually there are a couple ways to make it without record label support. The problem is they cost lots of money, require sponsorship from a big name star, require you to get on that silly (Simon) game show, etc. Promotion is the last thing the labels have going for them. As the record labels fail, with EMI being next, you will see less and less support from them for new artists. This will lead to a power vacumm that will be filled from below. New support structures will form for artists, unencumbered by lawsuits from the soon to be defunct record labels.

    One thing you will see is alot of people doing mikes cwf-rtb and more music being put out an CC-nc (non commercial?? don't have time to check). Which will destroy the collection societies long term. The trends are all there.

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