Should We Be Interested In 'Saving' Any Industry?

from the forward-or-backwards dept

We hear it all the time, whenever anyone talks about an industry being "destroyed" by new technologies: "how do we save x industry?" where "x" can stand for "recording" or "news" or "movies" or whatever. We saw it just recently when a professor wanted to "save" the newspaper industry by changing copyright law in ridiculous ways. It's also why we jokingly called our last event "Techdirt Saves* Journalism." The whole concept of "saving" an industry is so preposterous, which is why we wanted to mock it with the title of our event. I was reminded of this when reading this recap of the Association for Education in Journalism and Mass Communication (AEJMC) event, where Dan Gillmor was quoted saying:
"I'm not even slightly interested in saving the industry."
And it got me thinking about understanding the mindset of "saving" an industry more deeply. The truth is, whenever anyone seriously (not mockingly) refers to "saving" an industry, invariably, they're really talking about saving a few legacy companies in that industry from whatever disruptive innovation is shaking things up. It's never actually about "saving an industry," because the "industry" almost never actually needs to be saved. The industry may be in the process of being changed (often radically), but that's not the same thing as needing saving.

What's telling is that, through all of this, you almost never hear start-ups talking about asking for help trying to "save the industry" that they're in. That's because they know "the industry" is just fine, and in all of the upheaval there's really tremendous opportunity. So, anytime anyone talks seriously about "saving" any particular industry, challenge them on what they really mean, and see if they're actually just talking about saving a few companies, rather than saving an actual "industry."

Filed Under: industry, progress, protectionism, saving


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  1. identicon
    Ben Buchwalter, 20 Aug 2010 @ 9:24am

    Good point

    I started reading this expecting to disagree. I think that journalism is incredibly important and that it will be unfortunate if some form does not survive. But we're starting to see that journalism has evolved and adapted in some very creative ways and that it seems that some form will inevitably survive... even if the decades-dominant institutions reliant on print die out. I even think those institutions will stay around. But instead of getting the NYT or WaPo on our doorsteps, they will become better suited to cover local news nationwide and incorporating other strong aspects of the web.

    Thanks for the post.

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